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Dawn, Vaseline and Colgate were best “value for money” brand leaders in personal care.
December 30, 2024
By: Lianna Albrizio
Americans say Amazon (net value: 59.0) provides the best value for their money, with Dove and Dawn (both 46.0) the next best “bang for your buck” brands, according to a new ranking report from YouGov.
The analysis – which looked at over 2,000 brands across over 25 sectors – also found that Americans think home & personal goods brands (15.6 industry average) provide the most value, followed by food brands (13.4) and drug & medical brands (12.1).
Amazon sweeps all regions and demographic groups as the top valued brand, placing first in all categories measured.
High-income Americans were most likely to say Costco is good value for money (+24.3 points versus low-income Americans).
“Being perceived as a good value is not always about price,” said Kenton Barello, VP at YouGov America. “Our analysis shows luxury brands ranked near more affordable brands as good value, especially among higher income Americans, indicating a nuanced consumer calculus when weighing a brand’s price, quality and the impression it conveys in the marketplace.”
The best “value for money” brand leaders across home and personal care are Dawn at No. 1 (46.0); Vaseline (42.2) at No. 2; and Colgate (34.1) at No. 3.
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